sunnuntai 25. lokakuuta 2015

Week 8

Hi,
This week has been so good learning in mind.
On Monday we had two lecturers: Terhi Aho from TULOS and Joanna Purosto from MMA, which is a abbreviation of Myynnin ja Markkinoinnin Ammattilaiset. The Terhis lecture was about content strategy and search engine optimization (SEO). Search engine optimization was something I never had thought of before I started this school. I had never thought how important it really is for companies and how it works. This is also a very interesting topic.

On Thursday Ilkka Kurkela had a lecture to us. He is such a positive and inspiring person! He put us to think and do some small “exercises” under his lecture.  This was a new and fun way to develop our learning. It was amazing that Ilkka had this new tool called Periscope, witch is a video-based application so you can live stream lectures. Ilkka had about 70 persons following his lecture, I think that was awesome! Something that I will always remember from his lecture is this:



Another lecturer on Thursday was one of our coaches Bishnu Rana. The topic was Lead Nurturing witch means the process of building effective relationships with potential customers throughout the buying journey.  

One of the greatest things I learn this week was to use a tool called Marketing grader. This tool was new to me and I’m sure I will use it and tell it forward.

Here is some of my favorite course mates blogs:

First one I chose is Lauras blog. Laura writes also an own blog about her life. She is so inspiring as a writer. In her blog about this digital business course you can see that she has experience of writing. In addition, her English language is very good! She also puts big photos with good quality, witch I like a lot!

Second one I chose is Essis blog. She uses wix as basis witch looks very good! I like that she doesn’t have that much pictures taken by her. Almost all her pictures are from the internet, witch makes the blog look nicer.
Her way to write is very good and it’s pleasant to read.

The third one I chose is Hannas blog.  The layout of the blog is amazing! It’s unbelievable to see how much time and effort she has put on her blog.
Her way to write is so funny! She writes first a sentence and after that she can write her real thoughts in parenthesis. I think it’s a funny way to write. She also uses emoticons when she writes and she is so good in English too! ( I’m jealous)

The fourth one I chose is Santeris blog. WAU! I have to say that I’m impressed! You can really see that this young man listens on the lectures, makes notes and write a few times a week! He also writes down his notes and his blog is kind of a place for him to make sure he will learn better. He also has a checklist, a remember things “list” and often a homework paragraph. What I miss in his blog is pictures. But I think that is better to put meaningful pictures than just something to fill up the page with!

And then last but not least Artsis blog. He writes very brief and tells what he has done but not that much about the lectures and what he has learned each week.  He has very little of pictures and the blogpost are not that long eather.


Have a good start on a new week!


-Nora

sunnuntai 11. lokakuuta 2015

Week 6

Hi!

On Monday one of our coaches, Faysal Hasan, told us about photographing. He told us about his career as a photographer and what kind of photos he takes. It was interesting to listen to Faysal as he told what to do if you want to start photographing as a hobby. He also told us how expensive it is to start photographing, it can cost up to 10 000€!
He is such a good photographer! It’s amazing how someone can take that kind of pictures!
Visit his homepage: www.faysalhasan.com

Later that day Pekka Tuominen from DigiPeople Studio talked to us about video strategy. One of the things he made clear, that I never had thought of before, was that at the moment videos are the best way to affect people. He also said that the videos make it possible to serve customers better. These things are so true! Nowadays customers can see videos on some company’s website about how to for example install something to your phone. This makes customers more satisfied with the company and the product.


On Thursday we had Network to get work-day at Laurea Leppävaara. I went to listen to two lectures. First of them was a story about Elina Kivisalo’s career as a project manager. This was so inspiring!
The second lecture was about how to find hidden jobs, by Hannu Solanne. This lecture was very useful and I learned and understood a lot of new facts about this topic. Solanne was also really fun as a lecturer.


Next week we will not have any lectures, but we will meet with our team on Monday to work with a Content Marketing task we got on last Monday.  

-Nora

perjantai 9. lokakuuta 2015

Nordic Business Forum

Nordic business forum is a big event in Helsinki, it’s a networking and business seminar.
Last weeks Thursday we went to Tikkurila where LaureaES had putted up a live stream so students could go there and watch different speakers.
We went there with together with two of my friends and teammates, Julia and Tiia, to hear Guy Kawasaki speak.

Guy Kawasaki is a Silicon Valley marketing executive. He worked at Apple computer and was one of the employees originally responsible for marketing the Macintosh. Nowadays he is the chief evangelist of Canva, a graphics-design online service.

For me it was hard to follow the speech because I thought he spoke to fast for me, as I’m not that good in English. He spoke something about what you need to know in business and which tools you should use.
One of the things I put in my mind was what he told about perfect pitching. He had a 10, 20, 30 rule.
10 comes from having 10 slides.
20 comes from presenting those 10 slides in 20 minutes.
30 would be the perfect size of font.
You should also turn the background of the presentation black, this makes it more pleasant to look and follow the presentation.


Though it was hard for me to follow and understand everything that Kawasaki said, I liked that he tried to be funny, told jokes and he took a lot of examples of his own life and of his children.



-Nora

torstai 1. lokakuuta 2015

Week 5

Hi!
This has been a fun week!
On Monday we had a lecture where all the
cooperation partners for this autumn introduced them selves and told what they wants us students to help them with.

As I told you last week, our cooperation partner comes from One on One Oy/Celectus and our topic is their book series called Taivas+Helvetti. After the lecture we met Kari from One on One Oy and he told us more about him, the company and the book series. We were all so excited about this opportunity to work with this particular company!
The idea is that they want to find retailers to their books. This is a good way to earn some money to for example a sport club or to a class for their field trip. For every sold book, that costs 34,90€, the seller earns 10€! A pretty good deal, I think.
The books tells different stories of people who have challenged themselves. For example Jarkko Nieminen, Enni Rukajärvi and Pekka Hyysalo.
I had never heard about this company or the book, now I’m more than happy to work with this company and to learn more about this book series.
Click here to read more about Taivas+Helvetti: http://taivasjahelvetti.fi 



On Wednesday we met with our group and made a PowerPoint presentation about Taivas+Helvetti to Thursdays lecture.  We also filled the Business Model Canvas that we got as a task till Thursday. It was very good to look back to have to complete the BMC, it was a long time I have needed to do it.

Today we had a guest lecturer, Jyri Rasinmäki from Vapa Media. He told us about problem solving and the importance of thinking. One thing that especially made me think of myself when he spoke to us. He said that there is no stupid questions, that you don’t have to be afraid of asking any questions. It’s a way to make everybody know and remember who you are, where you come from and what’s your point. I’m always afraid of asking questions. As Jyri said in an example, I’m one of those who think that maybe someone think I’m stupid if I ask or what if I pronouns something wrong. This is something I have to work on, it’s something I can improve myself in!
After the lection other students told about their projects. It was interesting to hear how different projects everyone is working with.

On Thursday I also went to Tikkurila where LaureaES had fixed Nordic Business Forum live stand. I went together with Tiia and Julia to hear Guy Kawasaki speak. I will write about it more next week.



This blog post is coming already on Thursday, because tomorrow I will travel to Copenhagen with two members of my team, Julia and Tiia! Have a lovely weekend, I sure will!!


-Nora