Nordic Business Forum

Nordic business forum is a big event in Helsinki, it’s a networking and business seminar.

Last weeks Thursday we went to Tikkurila where LaureaES had putted up a live stream so students could go there and watch different speakers.

We went there with together with two of my friends and teammates, Julia and Tiia, to hear Guy Kawasaki speak.

Guy Kawasaki is a Silicon Valley marketing executive. He worked at Apple computer and was one of the employees originally responsible for marketing the Macintosh. Nowadays he is the chief evangelist of Canva, a graphics-design online service.

For me it was hard to follow the speech because I thought he spoke to fast for me, as I’m not that good in English. He spoke something about what you need to know in business and which tools you should use.

One of the things I put in my mind was what he told about perfect pitching. He had a 10, 20, 30 rule.

10 comes from having 10 slides.

20 comes from presenting those 10 slides in 20 minutes.

30 would be the perfect size of font.

You should also turn the background of the presentation black, this makes it more pleasant to look and follow the presentation.

Though it was hard for me to follow and understand everything that Kawasaki said, I liked that he tried to be funny, told jokes and he took a lot of examples of his own life and of his children.

-Nora